TNA Won AME International Award for the World's Most Effective Advertising
TNA Won AME International Award for the World's Most Effective Advertising, for their work for National Bank of Egypt - SME Campaign. TNA brought AME Bronze Medallion to Egypt.
It is worth to mention that TNA has also won three awards at the MENA Cristal Awards ceremony. One Gold (Cristal) in the Film category for their work for National Bank of Egypt ('You Don't Belong Here' campaign), as well as a Bronze (Emerald) in the Film category for their work for Eva Pharma ('Golden Pack'), which also won one Silver (Cristal) in the new category of Arabic Culture.
The National Bank of Egypt – SME campaign consists of 8 ads; Pizzeria, Tailor, Laundry Shop, etc… The campaign objective was to call all the fresh graduates with university, high school and 2-year institute degrees, as well as proficient professionals and craftsmen capable of managing small enterprises, owners of existing small and handicraft enterprises who are willing to enlarge and develop their business activities; NBE helps give them loans that fit each small business criteria. The campaign theme "مكانك مش هنا... “ or “You don't belong here”. It was one of the most successful campaigns in Ramadan 2012.
Congratulations TNA/DDB Egypt Team!
Check El Bank El Ahly Ramadan 2012 TVCs @www.youtube.com/playlist